(PPC) PAY PER CLICK

Auction-Based System

Advertisers bid on keywords relevant to their target audience. When a user searches for a term, the search engine runs an auction to determine which ads to show, based on factors like bid amount and ad quality.

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Ad Copy

Advertisers create ad copy and select keywords related to their products or services. The ad copy typically includes a headline, description, and a link to the advertiser's website.

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Targeting Options

PPC platforms offer various targeting options, allowing advertisers to define specific demographics, locations, devices, and other criteria for their ad audience.​

Ad Placement

PPC ads can appear on search engines (like Google, Bing) or on social media platforms (like Facebook, Twitter). On search engines, ads are often displayed above or below the organic search results.​

Budget Control

Advertisers set a daily or monthly budget for their PPC campaigns. Once the budget is exhausted, the ads will no longer be displayed until the budget is replenished.​

Performance Tracking

PPC provides detailed analytics and reporting, allowing advertisers to track the performance of their campaigns. Metrics such as clicks, impressions, click-through rate (CTR), and conversions are commonly monitored.